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Jun 19

Your House

By Aaron |

Regardless of what type of business you are in you have to have a foundation.  

For an attorney that foundation is obtaining a law license by passing the bar exam.  For a realtor its the real estate license.  For just about every profession some sort of license is required.  

Without a license that attorney, realtor, etc loses their foundation and is not permitted to practice their profession. Essentially the house they built crumbles to the ground.

Of course you don't need a license to run PPC.  

What you need is money!

You need money to run ads on Google and generate leads.  Think of this money as a house.  

It's safe to assume you don't want this house to catch fire, yet that is exactly what 99% of businesses do!

What do we mean?

​Just about everyone starts building their PPC campaigns with arbitrary numbers.  In business arbitrary numbers involving hard earned money dont work.  Maybe for large corporations that can afford losses but as a small to medium sized business you don't have that luxury. 

You have to know where you are to know where your going. ​

To accomplish this you must understand your Customer Valuation.​

Jun 19

Welcome To The Ultimate Fast Track PPC Course

By Aaron |

The Ultimate PPC Management Course is the first of its kind and we couldn’t be more excited that you have taken the first step in putting an end to high ad management costs and mediocre results.

We understand that leads are the lifeblood of any business. Without leads your business will die.

Regardless of what business you are in, you need to think of yourself as a marketer.

Without marketing most (if not all) businesses will fail. Yet most businesses put marketing as a second, third, fourth, sometimes even last priority.

​This course is designed to help you get your marketing mojo back and grow your business using Google Adwords.

It will help you get up and running with PPC ads on Google as fast as possible with the highest chance for success.  

Before we dive into building your campaigns, adgroups and keywords on Adwords we need to set the foundation or base of your house.