You may be aware of the growing need to allocate some of your marketing budget for a Pay per Click (PPC) campaign, but with every industry and business being unique, do you know how much to allocate for your campaign?
This is what we are going to figure out right now.
Now that you have your Customer Valuation number and have outlined your goals we can tackle the last factor in the equation...budget.
There are three factors you should consider when coming up with your budget:
Lets do an example: