Assign an 'apprentice' menu


This section is real simple.

Now that you know your customer value it is easier to answer questions like:

  • What is the minimum number of new customers that you need each month to cover expenses?
  • How many new customers do you need to add each month to get to x profit?

Consider these questions and come up with a number of new customers you want each month.

You should know specifically what you're looking to achieve with any new marketing campaign.

  • Is it a specific number of leads per month?
  • Do you want phone calls, newsletter signups, or sales?
  • Is there a certain cost per conversion you want to achieve?  

Since you know your customer value that last question can be easily answered. To break even the cost per conversion would be your customer value amount. Anything less is profit.  The goal with any marketing plan is to acquire a customer for less money.

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