This section is real simple.
Now that you know your customer value it is easier to answer questions like:
Consider these questions and come up with a number of new customers you want each month.
You should know specifically what you're looking to achieve with any new marketing campaign.
Since you know your customer value that last question can be easily answered. To break even the cost per conversion would be your customer value amount. Anything less is profit. The goal with any marketing plan is to acquire a customer for less money.