If you have never had your own Google Adwords account then you can skip this section.
However, for those that have had an account, even if its been years since you used it last, listen up!
One of the most important metrics you will want to get to know is Google's Quality Score. Its made up of many variables that we will cover in a later section.
One of these variables is account history.
If you had an account in the past or currently running an account its important to gauge your history to make a determination if you should continue with that account or start a new one.
***Please note, if you are ever in doubt or not sure always take the least riskiest bet and start a new account.***
We want to gauge your average quality score which will provide us with an idea of the health of your account history. Why is this important?
Account history is one of the many variables used in determining your Quality Score. Quality Score has enormous influence over the cost and effectiveness of your paid search campaigns. Just as your credit score can affect whether or not you qualify for a loan and how high your interest rate is, Google Quality Score affects how your PPC ads perform and how much you pay for each click.